The Ricoh Women’s British Open has been awarded the ‘Best Sporting Event’ within the North East & Tayside region by the Scottish Thistle Awards, it has been announced. The event that took place last July beat the 2011 Walker Cup and 2011 Perth Races to first place and will now compete in the national finals in November.
The Scottish Thistle Awards recognises excellence in the Scottish tourism industry, acknowledging the exceptional efforts made by tourism businesses and events throughout Scotland. Special emphasis is placed on quality and an enhanced visitor experience and the Ricoh Women’s British Open was a shining example.
Last July, Taiwan’s Yani Tseng successfully defended her title at Carnoustie, in what is currently the only women’s championship to be classed as a major outside of North America, by both the Ladies’ European Tour and the LPGA. The event previously took place at St Andrews in 2007, and will return to the Fife course in 2013.
The tournament was founded by the Ladies’ Golf Union in 1976 and is staged in conjunction with IMG, the world’s largest sports marketing company has been co-sanctioned by the LPGA and LET since 1994 and gained Major status in 2001.
Shona Malcolm, the CEO of event owner, the Ladies Golf Union, said;
“We are delighted that the Ricoh Women’s British Open has been put forward to the national finals of the Scottish Thistle Awards. The Championship has gone from strength to strength in recent years and there is no doubt that the quality of the Scottish venues, both last year and next, have contributed to that success.”
Ross Hallett, IMG’s Tournament Director of the Championship, said;
“We are delighted to have made it through to the national finals of the Scottish Thistle Awards. We are proud of the strength of the Ricoh Women’s British Open which IMG have helped stage for over 20 years. The 2011 event was great for the region in terms of the quality of golf on show and the overall offering for spectators. We’re looking forward to the final announcement later this year.”
Sporting events are extremely important to the tourism industry in Scotland and the 2011 instalment of Ricoh Women’s British Open was a big hit with the Scottish public with over 30,000 golf fans having made it through the gates at the famous links course.
The overall event delivered an economic impact of over £4.7m to Scotland, generating substantial exposure for Carnoustie and Scotland through worldwide TV coverage and media interest. The event was broadcast globally for 1,485 hours, including 729 hours of live coverage by 57 individual broadcasters.
For further information on the Scottish Thistle Awards please visit www.scottishthistleawards.co.uk